Our employees, many with decades of experience in the flooring industry, are our company's greatest assets. They are committed to providing customers with fantastic service, extensive product education, and a few laughs along the way.
Wout de Koe - President
After working in the tile industry for years doing everything from installation to store management, Wout decided to follow his dream and start his own business. He left his full-time position at B&N Flooring and set out to create a business plan for his own wholesale tile company. Once the plan was approved, he boarded a plane to Italy and began meeting with potential suppliers. Wout was successful on this trip and left Italy with his first major supplier secured. In August, 1991, Elegant Flooring was born.
Kyle Conrad - General Manager
Kyle brings over 30 years of flooring experience. He has worked many years in retail sales and Management, as well as, several years in distribution sales. Kyle is responsible for the day-to-day operation of the company and is working closely with all departments to keep everything running smoothly.
Darryl Johnson - Sales Manager
Darryl will soon be celebrating his 25th anniversary with Elegant as he has been with our team since 1997. He works with retail customers in the Halifax Regional Municipality and Truro as well as retailers, architects, designers and contractors in Newfoundland. Fun fact: Darryl loves Pink. The singer, not the colour.
MONA ALZABEN - Controller
Mona is our newest addition to the Elegant Flooring family, who has joined us as our experienced accountant. With an impressive 9 years in the field of Accounting, Mona brings a wealth of expertise and a positive, can-do attitude to our team. Mona is responsible for managing all aspects of accounting and payroll, ensuring the financial health and stability of Elegant Flooring. Her extensive background in the field has equipped her with the skills and knowledge needed to excel in her role, and we are confident that she will contribute significantly to our continued success. Beyond her professional accomplishments, what truly sets Mona apart is her infectious enthusiasm and the genuine joy she brings to the workplace. It's a pleasure to see her navigating the intricacies of numbers with a perpetual smile on her face. Mona has already expressed how she feels Elegant Flooring has become her second family, and we are honored to welcome her into ours.
Cyrus Almeida - Marketing Manager
Cyrus, our dynamic Marketing Manager, joined us in the year 2022. With a robust educational background and over 6+ years of progressive experience in renowned companies like RICOH, PRISM JOHNSON, BEBBINGTONS, and WEB.COM, he brings a wealth of expertise to our marketing team. Cyrus holds an MBA in Marketing, showcasing his dedication to mastering the intricacies of the field. As the Marketing Manager, Cyrus is entrusted with overseeing the entire marketing portfolio. From managing our website and social media platforms to spearheading crucial sampling programs for our retailers, architects, and designers, Cyrus ensures that Elegant Flooring's marketing initiatives are innovative, impactful, and aligned with our brand vision.
Laure-Anne Desjardins - Sales Representative
Laure-Anne is our sales representative for New Brunswick (South-East, East, North and North-West), Prince Edward Island, and Nova Scotia (North). She also works with the architects, designers, and contractors in her territory. She has recently joined the team and brings with her a Bachelor of Education - Major in Family Studies, as well as a degree in Interior Design and various certificates in Basics of Ceramic Tile, Basics of Natural Stone, and Installer Thin-Set Standards. Prior to joining the Elegant team, she taught interior design in college and has also worked as an interior designer on boutique, restaurant, and residential projects. Fun fact: She was once an avid sailor but now you can find her tending to her flowers and fruit trees as she spends every free moment working in her garden.
Corene MacCrae - Order Desk/Shipping Associate
Corene has been with Elegant since 2017 and brings 8 and 1/2 years of experience in the flooring industry with her, as well as extensive customer service experience. Before she landed in this industry, she earned 2 insurance degrees, worked in insurance for 25 years, and was also a former CCA in a nursing home. Fun fact: If she is in a car with you, she will point out the rules of the road. You can take the girl out of insurance, but you can't take the insurance out of the girl.
Ashley Clarke - Order Desk/ Inside Sales (Bedford)
Ashley joined Elegant in 2020 after spending some time in the restaurant industry as a certified nutritionist! Although she may be a little out of her element, her cheerfulness, excellent customer service, and keenness to learn has made her an invaluable member of this team. Fun fact: She is a mom, loves heavy metal, and has an extensive guitar collection
Sashae Hanna - Order Desk/Inside Sales (Bedford)
Sashae is from the beautiful island of The Bahamas and joined our team in 2021. She brings with her a Bachelor of Tourism & Hospitality Management from MSVU, as well as a charismatic, out-going attitude that fits right in with our comedic group! Fun fact: She loves to learn about animals, especially sea creatures, but is terrified when it comes to touching them